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Bob decided he wanted to break into the advertising copywriter business. So, he began to teach himself the skill of writing good ad copy. He read a lot of other work by copywriters in the business. He studied their style and tried to determine how each part of their ad copy functioned within the ad. He analyzed the audience of the ad as he considered the facts about the product.
Next, he decided to see if he could write some good ads on his own. So, he picked a product that he knew a lot about: fishing rods. He went ahead and did some extra research to make sure he understood the product well. He thought about whether his product was a solution or an opportunity. He determined that his fishing rod was a solution. This was because there were problems with other fishing rods. Other rods had less beneficial features and this rod was the solution to keep from being frustrated when going fishing. He thoroughly reflected this in his writing.
Next, he wanted to see if he could break into the job market itself. So, he found a local business that he thought could benefit from his services. He offered them his work for free in order to get his foot in the door. All he asked for in exchange was a great testimony from them about his excellent work. He also offered a few free jobs to other places, and then he began to charge a lower rate to other customers. His testimonies from his satisfied customers were all he needed to give him the credibility with his new customers.
As you can see, Bob made several steps in order to break into the advertising copywriter business. He studied other people's copy in order to learn how to write ads. He then tried to write some sample ads of his own, experimenting with different techniques. And finally he offered his services for free before he began to charge money. If you do this, you may break into the ad industry copywriter business, too.
